Biography
An accomplished academic leader with over 34 years of professional experience, including over 15 years in higher education. Specialising in curriculum design and academic innovation, with proven expertise in integrating AI-powered technologies to drive measurable outcomes. A recognised thought leader with a robust portfolio of publications and conference presentations, dedicated to redefining educational excellence through evidence-based transformation.
Key Skills
Learning Science & Instructional Design
AI Integration for Learning Acceleration
Data Analysis for Learning Diagnostics
Strategic Planning & Leadership
Curriculum & Assessment Design
Professional Experience
Head of Assessments & LMS
IMM Graduate School | 2020 – Present
Spearheaded the institution-wide adoption of AI, including AI-powered grading systems and innovative assessment frameworks to ensure academic integrity. Championed faculty development and oversaw learning management systems to optimise student engagement and success.
Previously served as Senior Lecturer and Head of Marketing Programmes (2017–2020).
Part-Time Strategic Marketing Consultant
Various | 2004 – Present
Provides strategic marketing and brand consulting for a diverse range of industries.
General Manager – Group Communication
Absa | 1999 – 2004
Directed strategic planning, performance reviews, and public affairs.
Education
MCom Business Management – Rand Afrikaans University
BCom Honours (Marketing Management) – University of Pretoria
Sessions
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ELA-26
HED44
Academic Integrity & AI Enabled Assessment in Higher Education
2026-06-05 12:00
“Beyond AI Detection: Resource Utilisation and Learning Impact in AI-Resistant Assessment Methods”
- ELA-26 HED01 AI Readiness, Literacy and Governance in African Higher Education 2026-06-04 11:45 Chairperson
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ELA-25
DSG58
Integrity and Mastery in Online Numeracy Assessments
2025-05-09 14:30
“Implementing Variable Templates in Numeracy for Mastery and Assessment; Towards Solutions for the Bloom's Two Sigma Problem”
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ELA-24
AIP49
Strategic Integration of ChatGPT in Higher Education
2024-05-31 14:45
“Using ChatGPT as a Feedback Tool During the Marking Process in a South African Context”