Maguette MBOW

Biography

Mr. Maguette MBOW is a Senegalese Digital Innovation, Transformation Entrepreneur and Professor. He has worked for more than 20 years with top European Multinationals (e.g France Agricole Group, ARC HOLDINGS, SQLI Group, Proximity BBDO, Peugeot, KOMPASS France, CLIENTLOGIC France) Managing Digital Departments and leading their Branding and Marketing strategy. Mr. Maguette MBOW has founded numerous companies such as L’AFRIQUE C’EST CHIC WORLD (Economic and cultural Branding platform for Africa). He is passionate about industrialization and digital transformation in Africa. With his experience, he helps governments and private companies to relocate creative industries in Africa. Mr. Maguette MBOW also designs ICT training and educational programs for multisectoral entrepreneurship and employability of young people in Africa. He worked as an Associate Professor in "E-business Project Management" - IGS Paris Group and a Professor in Brand Content and Digital Strategy & Marketing at ISM Group in Dakar. He holds a Master’s in e-Business Project Management from ICD / ATOS ORIGIN - PARIS, a Master’s in Business Administration and Management from the UNIVERSITE DE PARIS XII and a Higher technical diploma in Marketing Techniques from the I.U.T. DE TOURS. Mr. Maguette MBOW is a co-author of the Book “Fundamentals of Management", 2nd Edition, Dunod.