Biography
Asmaâ Fenniri leads Digital Marketing and Innovation at Honoris United Universities, where she drives group-level digital and data transformation strategies to augment the student and academic experience — from acquisition through to employability — through impactful EdTech initiatives.
With over 20 years of cross-industry experience, Asmaâ brings a proven track record of delivering impactful digital transformation initiatives across highly competitive sectors including aviation, telecommunications, financial services, and higher education. She is a business-savvy, data-driven marketer who seamlessly bridges strategy with execution. Her expertise spans the full digital spectrum — from brand development and performance marketing to innovation, change management, and fostering digital-first mindsets within organisations.
Asmaâ is also a committed ecosystem builder. She serves on the board of La French Tech Maroc, where she leads the EdTech and Women in Tech streams. In this role, she actively promotes collaboration among startup founders, investors, and key ecosystem players to fuel innovation and scale impact across Morocco’s digital landscape.
She holds a Master’s degree in Telecommunications Engineering from INSA Lyon in France.
Sessions
- ELA-25 PLENARY04 eLearning Africa Plenary Debate: "This House believes AI will undermine Africa’s indigenous knowledge more effectively than colonialism ever did." (EN/FR/PT/SW) 2025-05-09 16:30
-
ELA-25
AIP15
Generative AI: Tools, Strategies, and Impact (EN/FR/PT/SW)
2025-05-08 14:30
“Harnessing Generative AI and Adaptive Learning Systems for Scalable Quality Education: Insights from a Large-Scale Pilot Study in Africa”