Victor Perez

Biography

Dr. Vik Perez is an Associate Professor at Xi’an Jiaotong-Liverpool University (XJTLU), China. He is also the founder of Cognitive Performance Music™ (CPM),

www.cognitiveperformancemusic.com, a groundbreaking genre created using a proprietary neuro-algorithm he developed to enhance cognitive performance. CPM is designed to stimulate neural pathways, boosting key cognitive functions such as memory, attention, creativity, emotional regulation, and learning agility.

Dr. Perez is also the creator of "Take the Leap", the first-ever CPM album aimed at enhancing the entrepreneurial mindset. This album represents a significant milestone in his mission to integrate neurotechnological innovation into entrepreneurship education, leveraging music as a powerful tool for cognitive enhancement.

As a thought leader in entrepreneurship education, Dr. Perez is the inventor of the WNYLE Method, the first learning approach based on neuroscience to cultivate an entrepreneurial mindset. His seminal book, Entrepreneurship and Neuroscience: Researching Brain-driven Entrepreneurship, lays the foundation for the future of this field.

Additionally, Dr. Perez is the creator of the “Mastery of Emotions in Entrepreneurship Education” method (MEE’s way), the first framework to harness the power of emotions in driving entrepreneurial greatness. This transformative approach will be released by Edward Elgar this year, marking another milestone in his ongoing mission to reshape global entrepreneurship education.